Above is our first Give Agency mood board, before our latest rebrand as ADVOCATE. But also remember that while the above are steps that are helpful when creating a mood board, there really are no rules for creating a mood board.Creating a brand mood board is one of the first steps toward creating a strong visual identity for your brand. Being thoughtful about the images, words, and colors you use to represent your brand in this phase can help the rest of the design process run more smoothly. Whether you are creating a physical or digital mood board, it's an important first step in representing a cohesive brand style and image. And once your images are organized and laid out in a way that you are confident and happy with, that’s it! The foundation of your brand is created. Some people choose to keep images separate, or overlap, that choice in aesthetic is entirely up to you. It's important to start with the larger key images and then place those smaller images, phrases, and more to spell out your brand voice. You can also whip out some scissors and glue and go old school. This can be done on various platforms such as Indesign, Keynote, Figma, Powerpoint, Illustrator, and more.
Even if you had previously refined your image selection, now is the time to take it one step further. Now that you’ve exhausted all your resources and searched high and low to find your images, phrases, etc that represent your brand it's time to start sorting through and laying out the images. Whether it’s an image of typography you like, fashion images, illustrations, all of these combined can help shape your brand voice and the message you want to convey to your target audience.
#Brand mood board free
Feel free to take a picture of a font you love from your local coffee shop or a mural that speaks to you. Although, sometimes inspiration comes on the go. Pinterest, Behance, and Instagram are great places to start gathering images. Either option works, and neither method is better than the other, but collecting and identifying those key images that help tell your brand story is important. You can start with a wide scope of images and narrow it down or look back to your previous steps and really narrow your search from the start. Not only what you want it to represent starting out but what you want your brand to represent in the long term. Focus less on what is trending now and more on the longevity of your brand. Think about who your audience is and what customers or clients you are looking to serve. If you haven’t done this already, you can read more about defining your brand personality here. First, spend some time thinking about who you are as a brand and what you want to represent. So, with that being said, how does one create a mood board?īefore you begin looking for images, text, etc. If you’re working with a designer, it helps to align on the brand vision and you can refer back to it if your designer strays from the original vibe you had in mind. The mood board can help you start to identify your brand’s color palette or even the direction for the logo. It also can help speed up the design process, by being able to convey to the designer, client, or customer what your brand is about. It is the first visual representation of your brand vision. Moodboards can help define and communicate your brand's identity. So, whether you feel like breaking out a foam board and old magazine or using a platform like Pinterest to collect your images, both are great ways to compile all of your ideas together. What is a mood board and why is it important?Ī mood board is a collage of images, colors, phrases, and typography, that evoke a feeling, create a voice, or translate a message.
#Brand mood board how to
Here we breakdown how to create a mood board and why it’s important.
Whether you’re just starting out or starting over a mood board can be a great tool to convey the message you want to get across for your brand.
They say a picture is worth a thousand words, and when words fail, sometimes an image can tell a story for you.
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